Bob Iger Takes Over Takes Control of CEO Bob Chapek’s Duties During Pandemic

If you were wondering why Bob Chapek has been so silent ever since he became CEO we now have an answer as to why. The New York Times did an article covering Disney during the past few weeks from the leadership changes to COVID-19 to the future of the company when everything resumes normal operation.

Here is a snippet of the article that explains Iger taking back the reigns as CEO of Disney:

“And now, Mr. Iger has effectively returned to running the company. After a few weeks of letting Mr. Chapek take charge, Mr. Iger smoothly reasserted control, BlueJeans video call by BlueJeans video call. (Disney does not use Zoom for its meetings for security reasons.)

The new, nominal chief executive is referred to, almost kindergarten style, as “Bob C,” while Mr. Iger is still just “Bob.” And his title is “executive chairman” — emphasis on the first word.

Mr. Iger is now intensely focused on remaking a company that will emerge, he believes, deeply changed by the crisis. The sketch he has drawn for associates offers a glimpse at the post-pandemic future: It’s a Disney with fewer employees, leading the new and uncertain business of how to gather people safely for entertainment.”

In my opinion, I think Chapek was never a good decision for CEO as he definitely has more of a middle management style to him than a CEO type of vibe. For example, take a look at the past D23. Chapek seemed very uninspired when talking about the future projects and you can tell he was clearly reading from a teleprompter. By contrast, Iger was clearly excited and passionate while talking about projects such as Galaxy’s Edge. I feel that the Disney company is in much more secure shape with Iger taking back the reigns.

Iger is planning multiple strategies as how to handle this pandemic and the future of the company as described below:

Mr. Iger, meanwhile, is trying to figure out what the company will look like after the crisis. One central challenge is to establish best practices for the company and the industry on how to bring people back to the parks and rides while avoiding the virus’s spread — using measures like taking visitors’ temperatures.

Mr. Iger also sees this as a moment, he has told associates, to look across the business and permanently change how it operates. He’s told them that he anticipates ending expensive old-school television practices like advertising upfronts and producing pilots for programs that may never air. Disney is also likely to reopen with less office space. He’s also told two people that he anticipated the company having fewer employees. (Mr. Iger said in an email on Sunday evening that he had “no recollection of ever having said” that he expected a smaller work force. “Regardless, any decision about staff reductions will be made by my successor and not me,” he added.)”

As Iger said, I can see a future where initially Disney checks temperatures and reduces capacity when first opening the parks. I can also see them having a significant reduction in office space (like most companies probably will) because companies are realizing they do not need as many people in an office due to things such as telecommuting and being more efficient.

What do you think of this developing situation? Who do you want to be the CEO of Disney?

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