Guests To Enter Universal Beijing Using Facial Recognition Tech

An awesome news story came out today via the website France 24 saying that guests who enter Universal Beijing will be able to use facial recognition technology instead of showing a ticket. The story also notes that the park is partnering with popular Chinese tech company Alibaba so that guests can use Alipay to purchase meals and merchandise.

I think this is fantastic news and is yet another sign of the theme park industry advancing every year implementing new technology into their parks and enhancing the guest experience in large and small ways. Universal is probably also thinking that this is a way to take a jab at Shanghai Disneyland and all of the fancy high tech rides they have over at that park.

Usually Disney and Universal use their international parks to test out new ride tech and new tech to enhance the guest experience. If successful these new ideas usually make there way to the domestic parks (ie: Tron Power Run) I would like to see facial recognition make its way to Universal and Disney parks in the United States and hopefully both companies start to implement this advanced tech into the parks in the coming years and completely take away the need for paper tickets.

What do you think of this new technology? Would you like to see Apple or a tech company partner with Disney or Universal and implement Apple Pay and facial recognition into the parks? Let me know in the comments below!

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